“Stand Out”

Do you have a mission and feel ready to make a powerful impact?

  • Are you an entrepreneur in the wellness industry?

  • Are you clear on your mission and ready to bring it to life?

  • Are you looking for a one-stop-shop to help tease out and showcase your entire brand?

  • Are you ready to greater online visibility to reach your ideal clients?

This package is the full whammy! It includes everything in Step Out plus a full branding, design and photography service to really make your business stand out with intention and integrity.

This is a bespoke package tailored to your specific business needs. Alongside the Step Out package details below this will also includes:

  • Full branding service beyond just the logo (for example menu, banner, flyers etc)

  • Product/food photography

  • A more extensive website that may include extra pages, blog content, a shop etc (not included as standard within the Step Out package)

Time scales for the Stand Out package are typically 10-12 weeks depending on exact requirements.

Package investment begins at £2500 and will depend upon specific requirements to be confirmed in the initial brainstorming session.

  • Deep dive business brainstorm + coaching session

  • Recorded ‘copy creation’ session (to tease out the words you didn’t know you had)

  • All website copy written up for you (optional)

  • Creative direction overview

  • Logo (and secondary logos)

  • Social media graphics icons (FB/IG/TW)

  • Mood Board + Brand Board

  • In depth website content creation workbook

  • ‘Coming Soon’ website holding page

  • Custom designed 404 error page

  • Fully functioning Squarespace website with up to 6 pages

  • Blog set-up (or guidance on alternative content creation strategies)

  • Built-in SEO

  • A full extended SEO guide and ‘exposure hacks’ for your content

  • Custom video website walk-through

  • Visibility + Confidence in sharing your voice coaching session

  • Accountability implementation period

  • Coaching session - ‘Beyond Your Business’

  • PowerHour+ session

  • Kickstart exposure/promo to my wellness audience

  • All files delivered in all required formats in a private Dropbox folder

Get in touch to have a complimentary call!


Is this package right for me?

Who it IS for?

  • You are ready to launch or revamp your wellness brand and want the full works in making a visual impact.

  • You want to show your passion through your business outreach to connect with clients.

  • You have a clear heart-centred sense of your mission but find putting it into words much harder.

  • If you have a brand and website, it doesn't currently reflect the best of you, it needs a complete overhaul but you aren't sure how to start.

  • You have the time and resources to commit to this process.

Who it's NOT for?

  • You have been in business for a long time and have the solid foundations in place.

  • You already feel pretty 'visible' in your industry, have great connections and plenty of potential ideal clients or customers lined up.

  • You have clarity around your brand message and already know how to articulate it.

  • You are looking for a website without need for additional elements - in this case check out Start Out and Step Out

Additional services:

There are additional services not included in the standard package, you can choose to take on these yourself or I can assist you.

  • Domain name transfer (read more here) - £100

  • Mailchimp or Convertkit mailing list setup - £150
    My website services includes connecting an existing opt-in newsletter form to your Mailchimp or ConvertKit list. But if it’s a new service, this will require setting up your account and designing a newsletter template as well as configuring your newsletter automation.

  • Ongoing troubleshooting/maintenance/advice beyond the scope stated in the package via email - £80/hr (charged in 30 minute blocks)

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Comments from previous 'Step Out' Clients

"Do it. Sign up, discover who you are, what your brand is and how to market yourself in an authentic and sincere way. With Jo’s help, I’ve been able to create something far richer than I would have done by myself. I’ve developed a confidence I wouldn’t have had otherwise."  -  Claire Beesley @ Beyond the Mat Pilates 

"If you feel overwhelmed or you have loads of ideas but not sure which to do first, how to start or are just generally nervous about sticking you head out onto the health and wellness industry block..... then do this course first to help you feel 10 feet tall and bullet proof!  -  Lisa @ The Nutritional Realist

>>> Read more testimonials

Want More?

In order to connect with your clients, you need to connect with yourself at a deep level.

As we work through the package you may notice there are areas you'd benefit from diving deeper into. As I challenge you to shift your perspective and step out of your comfort zone you may notice that thoughts and feelings come up for you that require some extra work to process.

Take a look at the follow-on coaching package 'Shine On' if you feel you could benefit from further support.


I've been featured in these places (and lots more)

I've been featured in these places (and lots more)

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I have always been a 'think-outside-the-box' creative on a journey to living outside the norms of societies expectation. I studied Spatial Design at University (gaining a First Class Honours degree), which ultimately led me into a career where I became an associate in an architects practice. But I knew that wasn't my calling. After eight years sitting behind a desk and working for someone else, I had to break out. Let loose. I had to find the REAL ME that was hidden inside. 

In 2011 I designed and began writing my vegan food blog Including Cake, which has since grown and evolved into the hub of my business. In 2013 I launched Wholeplus, my plant-based health food business. In 2014 I qualified as a certified Health Coach and was also awarded a scholarship to train as a life and personal performance coach with The Coaching Academy. I have since furthered my personal and coaching development through working with other coaches and mentors well respected in their field.

I have written for a number of national and international publications and my work has been featured across many platforms. I have created a number of ebooks and am currently writing my first 'real' book focussing on the art of creativity and inner connectedness. If you want to hang out with me... day-to-day you'll mostly find me at Including Cake or on Instagram.