The ‘Extras’

My main focus is the coaching-led design packages, but if you are looking to work with me for a smaller design collaboration or some ‘bolt-on’ extras, then we can create a bespoke package to meet your needs. 


Below are some suggested options based on my experience and skill sets…

…But if there is something else you’d like to propose, let’s discuss!

Single Page Website

If you’re not ready to invest in a more extensive package but looking for a super affordable website to get you going >>> ‘Start Out’ may be for you

An eye-catching single-page scrolling website package to help small business owners ‘show up’ with a clear message, with all the key information in one place, showcasing your story and product or service and sharing links to your existing external social media/shop/booking page… all within a beautiful yet simple website experience. The added bonus = a super affordable price point!

‘Deep Dive’ Design Brainstorm 

All options in the ‘design bundles’ begin with a 60 minute virtual deep-dive brainstorm to get to the heart of your business, your message and your core mission in the world. This session alone has often been quoted by clients as ‘priceless’ for creating a deeper connection and alignment with their business. I highly recommend design bundles to get the very best value and most aligned output. There is also the option for an extended brainstorm session with added exploration time, a follow up email and implementation time.

Popular Design Bundles:

All include a complimentary deep-dive design brainstorm. Prices and bundle combinations are provided as a guide* and will be confirmed once the brief has been discussed. (*prices are typically accurate!)

  • Single Page Website + Branding Mood Board + Logo = £600

  • Logo + Business Card + Social Media Icons = £350

  • E-book layout + Book Cover Mockup + Social Media Graphics = £500

  • Flyer Design + Social Media Graphics = £250

  • Set of postcards or Flyers (e.g a set of four using a similar design layout) = £400

Single Elements:

  • ‘Start Out’ single page scrolling website £350 >>> details here

  • Extended Deep Dive 2-hour brainstorm with follow up - £250  

  • Logo design - £250 (inc. brainstorm) 

  • Branding mood board, colours and design elements refresh = £250 (based on using existing logo)

  • Business card design (double sided) - £150 (based on using existing logo)

  • Postcard design A6/A7 - £150 (single sided) (based on supplying copy)

  • Flyer design A5/A6 - £150 (single sided) (based on supplying copy)

  • Poster design (single sided) - £150 (based on supplying copy)

  • Menu Design - £150 (single sided) (based on supplying copy and logo)

  • Social Media Icons/Avatars - £80 (based on a series of 3 graphics with logo supplied)

  • E-book layout design - from £250 (based on 3 different page styles, supplying copy and images )

  • Book Cover Design & Mockup - £250 (inc. brainstorm)

  • Social Media Graphics - from £100 (based on a series of 3 with copy supplied)

  • Photography (food or product) - please enquire 

  • Blogging Strategy, Mentoring & Design - please enquire

As noted above, I can offer discounts for items bundles together or when added to one of my main design packages.


Please supply images where relevant - ideally a selection for me to choose from with different orientations. I can source images for a small additional charge if needed. Recommended resources for free stock photos are and Guide prices quoted do not include any third-party costs such as website domain registration or printing costs.


Comments from previous coaching Clients:

"For support, encouragement & inspiration to live your best life yet & create the level of wellness you've been longing for, look no further than inspirational personal performance + health coach, Jo Hodson. I am genuinely yet to meet anyone who exudes as much passion, excitement and commitment to changing the lives of others as Jo. Get in touch to allow her to work some transformational magic in your life!"  - Katie , Wellness Coach

"If you run a wellbeing business and need someone to help you dig deep and realise your vision, speak to Jo! Of course, she won’t just help you to think about your ideas, she will also make your vision a reality.  Jo is authentic, enthusiastic and caring.  I am so glad I took this journey with her" - Karyn at The Happiness Chef

>>> Read more testimonials


I've been featured in these places (and lots more)

I've been featured in these places (and lots more)

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I have always been a 'think-outside-the-box' creative on a journey to living outside the norms of societies expectation. I studied Spatial Design at University (gaining a First Class Honours degree), which ultimately led me into a career where I became an associate in an architects practice. But I knew that wasn't my calling. After eight years sitting behind a desk and working for someone else, I had to break out. Let loose. I had to find the REAL ME that was hidden inside. 

In 2011 I designed and began writing my vegan food blog Including Cake, which has since grown and evolved into the hub of my business. In 2013 I launched Wholeplus, my plant-based health food business. In 2014 I qualified as a certified Health Coach and was also awarded a scholarship to train as a life and personal performance coach with The Coaching Academy. I have since furthered my personal and coaching development through working with other coaches and mentors well respected in their field.

I have written for a number of national and international publications and my work has been featured across many platforms. I have created a number of ebooks and am currently writing my first 'real' book focussing on the art of creativity and inner connectedness (due for release early 2019). If you want to hang out with me... day-to-day you'll mostly find me at Including Cake or on Instagram.