"I help wellness entrepreneurs show up and shine with deep heart-centred authenticity"

In my work as a health & mindset coach and wellness blogger, I meet so many inspiring people in the 'wellness' industry who have an incredible passion and a powerful mission that I know could help so many... yet their voice and online presence is struggling to be seen and heard above the noise. 

I know how important it is that a true authentic passion comes through in any visual output and the power this has to directly connect with your audience. This understanding forms the basis of how we will work together through a hybrid blend of deep personal coaching, empowered writing and graphic design skills.

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I have always been a creative at heart. I spent much of my time in the art studios at school, went on to do an Art-Foundation Diploma, then went onto to study Spatial Design at University, which ultimately led me into a career where I became an associate in an architects practice.

But I knew that wasn't my calling. After eight years sitting behind a desk and working for someone else, I had to break out. Let loose. I had to find the REAL ME that was hidden inside. 

So I quit my life as as knew it and launched in at the deep end of my own personal wellness journey of discovery... 


  • In 2011 my vegan food blog 'Including Cake' was born, which has since grown and evolved into the hub of my day to day business.

  • In 2013 I launched Wholeplus, my health food business. 

  • In 2014 I qualified as a certified Health Coach and was also awarded a scholarship to train as a life and personal performance coach with The Coaching Academy.

  • In 2015, after years of personal creativity, my design service 'Design From The Heart' was born from the passion to offer quality design to others in the wellness industries.

  • In 2018 I blended my design and coaching skills and passions into a powerful package and rebranded as 'Be Visible' - a service born to help other wellness entrepreneurs truly show up and shine with deep authenticity.

Everything I am today is an amalgamation of my life experiences, of my innate creativity and desire to express myself and connect with others who share my outlook on life.


Keep being amazing, much love, and I can't wait connect with you!


Lovely things people have said...


"Do it. Sign up, discover who you are, what your brand is and how to market yourself in an authentic and sincere way. With Jo’s help, I’ve been able to create something far richer than I would have done by myself. I’ve developed a confidence I wouldn’t have had otherwise."  -  Claire Beesley @ Beyond the Mat Pilates 


"If you feel overwhelmed or you have loads of ideas but not sure which to do first, how to start or are just generally nervous about sticking you head out onto the health and wellness industry block..... then do this course first to help you feel 10 feet tall and bullet proof!  -  Lisa @ The Nutritional Realist


"If you run a wellbeing business and need someone to help you dig deep and realise your vision, speak to Jo! Of course, she won’t just help you to think about your ideas, she will also make your vision a reality.  Jo is authentic, enthusiastic and caring.  I am so glad I took this journey with her"  -  Karyn @ The Happiness Chef

"Jo designed a website for our Pilates studio and we could not have been happier with the outcome. She took on board all of our ideas and vision and produced a website that we feel truly reflects the ethos of our business and the image we want to project to potential clients. We have worked with website designers before and have found that the end result has never quite hit the mark. Jo was completely in tune with us, and the look and feel of the finished website reflects her deep understanding for holistic business. Thank you so much Jo!!"  -  Sara Crow @ The Pilates Space


You may have noticed that I have not created social media accounts specific to this platform. I took the decision to pour my energy into directly connecting with clients and trusting that if it's meant to be you'll find me (well, you're here right!?)

I hang out on social media via my sister website 'Including Cake' linked below, it's my main hub and I invite you to join me there, in fact I'd totally love it if you did! 


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Connect With Me!

I'd love to hear from you and what you are looking to achieve for your business! 

You can simply ping me an email by filling in the form below... add as much detail as you have at this moment in time and we'll work together from there.

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